Authentic Athletes was founded to bridge the gap
between brands, athletes and culture.
Who we are
Founded by Kristin Behr, Authentic Athletes is an independent creative studio working across campaigns, brand activations and content production.
Rather than operating as a traditional agency, every project is built around a dedicated team of trusted specialists - assembled specifically for the brief.
Over the past years, Authentic Athletes has led and supported productions for global sports, fashion and lifestyle brands across Europe and beyond - working with world-class athletes, creative teams and international partners.
VALUES
AUTHENTICITY
– Creating work that feels real, not staged.COLLABORATION
– The best ideas come from the right people working together.EXECUTION
– Creative ideas only matter when they're delivered exceptionally well.
Authentic Athletes is led by Kristin Behr, a producer and photographer with extensive experience across international sports campaigns, brand activations and content productions.
Before founding Authentic Athletes, Kristin spent several years working in-house at PUMA, leading global content productions across football, motorsport, running and brand campaigns.
Today, she works directly with brands, agencies and athletes, combining structured production management with a strong understanding of sport, talent and visual storytelling.