adidas x Women’s Euro - “On A Plate” - Event

Commissioned by SoccerBible, Authentic Athletes led the end-to-end event production for adidas' On A Plate activation celebrating UEFA Women's EURO 2025. Set in the Swiss Alps, the curated experience brought together a selected group of 20–30 guests for an intimate evening celebrating the tournament. From guest logistics and transportation to cable car coordination, venue production and on-site execution, Authentic Athletes managed every aspect of the event, creating a seamless brand experience designed to foster meaningful conversations, community and authentic content.

Authentic Athletes Role: Event Production Lead

Scope

• End-to-end event production

• Project & budget management

• Client communication

• Guest experience & hospitality

• Venue & vendor coordination

• Guest logistics & transportation

• On-site production management