adidas Athlete Activation

Commissioned by adidas, Authentic Athletes led the production of a supershoot featuring ten adidas track & field athletes in Miami. One part of the activation focused on capturing the athletes with the Official FIFA Club World Cup Match Ball, creating launch assets for the ball ahead of the tournament's semi-finals and final. Authentic Athletes managed the project from production planning and athlete coordination through to photography and final delivery together with the project brand LTD.

Authentic Athletes Role: Production Lead & Photographer

Scope

• Creative concept

• Campaign photography

• Production

• Post-production

• Image selection & editing

• Final asset delivery