In this phase we are analyzing where the brand / club currently stands in the market compared to others, for what they stand and where we want to go. Precise planning and goal setting are the key in this phase for long-term success.
Once the overall positioning is set, creative concepts will be developed based on the overall strategy. Creative concepts will take product drops into account as well as seasonal calendars with potential highlights such as European & World Championships and Olympic Games.
Creative concepts will be produced including location (scouting), hiring photographer, videographers, equipment rental, props creation, styling, hair & make up, creation of shot lists, run of shows, sample management.
We support also organizing the post-production from start to finish including treatment alignment, approval rounds and timelines.

Expertise

For PUMA as content producer: Neymar Jr., Antoine Griezmann, Kun Aguero, Christian Pulisic, Luis Suarez, Marco Reus, Alexandra Popp, Ingrid Engen, Fridolina Rolfö, Pep Guardiola, Manchester City, AC Milan, BVB
For PUMA as content producer: Mercedes-AMG Petronas F1 Team (Lewis Hamilton, George Russell), Scuderia Ferrari (Charles Leclerc, Carlos Sainz), Alfa Romeo F1 Team Stake (Valtteri Bottas, Zhou Guanyu), BMW M Motorsport, Porsche
For HUGO BOSS: Nico Rosberg, Porsche Formula E
For PUMA as content producer: Usain Bolt, Karsten Warholm, Gianmarco Tamberi, Mutaz Barshim, Mondo Duplantis, Shericka Jackson, Felix Streng, Alica Schmidt
Laura Nolte (Bobsleigh), Irina Schönberger (Boxing)
For EDEKA: Laura Ludwig & Louisa Lippmann (Beach Volleyball), Lukas Dauser (Gymnastics), Anne Sauer (Fencing), Lea Friedrich & Emma Hinze (Cycling)
For Netto Marken-Discount: Eduard Trippel (Judo), Emma Malewski (Gymnastics)
For PUMA as content producer: Magnus Carlsen (Chess)