Snipes x PSG Watchparty

Commissioned by SNIPES, Authentic Athletes led the end-to-end production of an exclusive watch party celebrating the launch of the SNIPES × Paris Saint-Germain Third Kit campaign. Hosted during a UEFA Champions League match at the Parc des Princes in Paris, the event brought together more than 200 guests to celebrate the campaign alongside previous productions featuring Ronaldinho and PSG players. From event planning and guest management to on-site production and execution, Authentic Athletes delivered a seamless brand experience connecting football, culture and community.

Authentic Athletes Role: Event Production Lead

Scope

• End-to-end event production

• Project & budget management

• Client communication

• Venue & vendor coordination

• Guest management & hospitality

• On-site production management

• Production logistics