adidas x Sabastian Sawe x SUB2

Commissioned by Die Zwei, Authentic Athletes led the production of a content campaign for adidas around the 2024 Berlin Marathon featuring Sebastian Sawe. With the ambition of breaking the sub-two-hour barrier, the production began two days before the race with a dedicated portrait shoot, preparing campaign assets for multiple possible race outcomes. On race day, multiple production teams were coordinated across Berlin to capture every possible scenario in real time. Although extreme weather conditions prevented the planned campaign from being released immediately, the content was later used following Sawe's victory at the 2025 London Marathon.

Authentic Athletes Role: Production Lead

Scope

• End-to-end production

• Project & budget management

• Client communication

• Talent & crew coordination

• Multi-location production logistics

• On-site production management