AUDI x FC Bayern Munich
Discovering the streets of Miami in company with FC Bayern Munich, AUDI and non other than Giovane Élber.
Commissioned by SoccerBible, Authentic Athletes led the production of a content activation for Audi's partnership with FC Bayern Munich during the FIFA Club World Cup in Miami. Together with FC Bayern legend Giovane Élber and a local creator, the team explored the city's football culture, creating authentic social content throughout the experience. Authentic Athletes managed the production from planning through on-site execution.
Authentic Athletes Role: Production Lead
Scope
End-to-end production
Project management
Client communication
Talent & creator coordination
Production logistics
On-site production management
