adidas UEFA Euro Away Jersey x Lena Gercke
Commissioned by SoccerBible, Authentic Athletes led the production of adidas' UEFA EURO 2024 campaign featuring Lena Gercke for the launch of Germany's 2024 Away Kit. Managed from pre-production through final delivery, the project brought together talent, crew and production to deliver campaign photography assets celebrating the tournament.
Authentic Athletes Role: Production Lead
Scope
End-to-end production
Project & budget management
Client communication
Talent & crew coordination
Production logistics
Post-production management
Credits:
Creative Pete Martin
Photo: Max Galys
Styling: Serena Pompei
Set Design: Sina Kempke
Production: Krissi Behr