Adidas UEFA Euro Away Jersey x Florian Wirtz

Commissioned by SoccerBible, Authentic Athletes led the production of adidas' UEFA EURO 2024 campaign featuring Florian Wirtz. Produced in collaboration with the adidas and SoccerBible creative teams, the project was managed from pre-production through final delivery, resulting in campaign photography celebrating one of Germany's most exciting players ahead of UEFA EURO 2024.

Authentic Athletes Role: Production Lead

Scope

• End-to-end production

• Project & budget management

• Client communication

• Talent & crew coordination

• Production logistics

• Post-production management