PUMA SS21 Future Z Launch x Neymar Jr.

As Content Producer at PUMA, Kristin Behr led the production of the SS21 FUTURE Z launch campaign featuring Neymar Jr. Produced during the COVID-19 pandemic, the project required extensive planning, international coordination and complex production management under unprecedented conditions. From creative development through final delivery, the campaign delivered global launch assets for one of PUMA Football's biggest product releases with a brand new signed ambassador.